To provide a strong logo/brand that speaks to vision and ethos of the companay; who they are and their focus on longevity in the industry.
There was no except to the design process with D'Cerning Consulting, so I used my work process that involved the following:
Research - Gathered a wide range of inspiration and imagery relevant to the clients industry
Sketching concepts - Created a few concepts on my sketch pad.
Digitalising filtered concepts - I then selected and vectorised the best 6 concept
Bring it to life - This is where I presented the concepts through an interactive link with mock-up examples so the client can visualise the design better and comment their amends.