To create a logo that captured the essence of the brand while being trendy and sophisticated.
I created this logo using my core steps of design which included the following:
Research - In this phase I picked apart other interior designers and relevant images or concepts that were similar to Idyllic's ethos.
Sketching concepts - Created a few concepts on my sketch pad.
Digitalising filtered concepts - I then selected and vectorised the best-sketched concept. The current design is a simplified version of a chandelier
Bring it to life - This is where I presented the concepts with mock-up examples so the client can visualise the design better.
@idyllicinteriorsolutions was founded by a good friend of mine who decided to work hard to follow her passion for interior decorating. The fact that I get to help their dream flourish is a win for me. Moments like these remind me why I do what I do. The result of this is a very happy customer who boasts an iconic logo mark that fit the very character of the brand.