Design Process

I created this logo using my core steps of design which included the following:

Research - In this phase I picked apart other interior designers and relevant images or concepts that were similar to Idyllic's ethos.‍

Sketching concepts - Created a few concepts on my sketch pad.‍

Digitalising filtered concepts - I then selected and vectorised the best-sketched concept. The current design is a simplified version of a chandelier ‍

Bring it to life - This is where I presented the concepts with mock-up examples so the client can visualise the design better.

Result

@idyllicinteriorsolutions was founded by a good friend of mine who decided to work hard to follow her passion for interior decorating. The fact that I get to help their dream flourish is a win for me. Moments like these remind me why I do what I do. The result of this is a very happy customer who boasts an iconic logo mark that fit the very character of the brand.