Jamaica Land We Love
With just a narrow two-day timeframe to execute the design project, I devised an expedited workflow. This process commenced with drawing inspiration from Jamaican art, and concurrently, I engaged in a productive conversation with the client regarding the photoshoot necessary for the cover. Subsequently, I sketched several concepts during this initial phase, carefully selecting the most promising one for further development. After honing this concept, I proceeded to vectorize it, ensuring a polished representation. Once the design was fully conceptualized and refined, I presented the client with a series of mock-up examples, enabling them to accurately visualize and assess the proposed designs.
This project was one of the quickest turnarounds I've done and the client was pleased with the final design.
This is what they had to say:
"For this single, the idea came to the team to release about a week and a half before the Olympic games. Because we predicted that Jamaica would do well, we wanted to release the song in the thick of the games which gave Reuel 2 days to conceptualize and finish the cover art from scratch. Of course he came through!... And in fine style. The art work aptly provides a feel of the black green and gold patriotic spirit of the Jamaican people and of our national anthem. I have been working with Reuel for over 10 years now, and I have never not not been impressed by his work; whether he has a two week deadline or two day."