The Early Years Black List is a start up community interest company looking for a simple, relevant and effective logo to get things started.
Even though the submitted brief was very simple I was able to extract key points on what they need. Like most projects these are the steps I take to get the best result for the clients:
Research - Gathering information and images to create a moodboard for the brand.
Sketching concepts - With enough inspiration from the research phase I pencil down as many concepts and shapes as I can.
Digitalising filtered concepts - I then selected and vectorised 8 strong concepts
Bring it to life - This is where I presented 3 annotated concepts with mock-up examples so the client can visualise what the logo would look like.
This project was one of the quickest turnarounds I've done and the client was pleased with the final design and the process it took to get there.